True Pedigree

Software DevelopmentTexas, United States2-10 Employees

True Pedigree is a software developer focused on brand protection and anti-counterfeiting, serving global high-tech companies that need to defend margins and reputations from counterfeit and gray-market activity. Its solutions combine a brand’s day-to-day operations data with its technology to identify counterfeit goods, locate buyers and sellers of gray-market items, and provide real-time visibility into product flow across procurement, manufacturing, distribution, sales, and services. The company targets brands seeking to reduce leakage and improve supply-chain clarity, offering products that deliver live insight into product distribution and potential abuses within the supply chain. Based in Austin, Texas, True Pedigree describes itself as providing customizable, easy-to-use tools for real-time monitoring, including platforms for verifying product authenticity, tracking locations and movements, and automating channel partner audits. A recent development noted in company news is the launch of Gray Hunter, a platform designed to analyze supply-chain data to detect improper activity involving products, partners, and end customers.

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