Target Market Focus True Power specializes in providing electricity to both residential and commercial customers in deregulated areas of Texas, indicating a strong potential for expanding services to similar markets or upscale commercial clients seeking tailored energy solutions.

Customer-Centric Approach The company's emphasis on transparency, exceptional service, and advanced customer portals suggests opportunities to upsell digital solutions and premium service packages to enhance customer engagement and retention.

Technological Infrastructure Utilizing modern tools like Shopify, Google Tag Manager, and a robust tech stack offers potential for cross-selling related SaaS, digital marketing, and website optimization services that support their online operations.

Growth Potential With revenue estimates between 10 and 25 million dollars and a dedicated in-house sales team, there is significant room for scaling operations, especially in expanding commercial energy solutions and targeting larger accounts.

Industry Alignment Operating within the competitive Texas deregulated energy market, True Power can benefit from strategic partnerships, technology upgrades, and targeted marketing efforts to differentiate itself from larger incumbents.