Transparent pricing Leverage True Rx’s commitment to transparent pricing and pharmacist-led care to position as a cost-control PBM partner for self-insured employers seeking measurable health outcomes without hidden fees.

Clinical outcomes Highlight their proven outcomes in chronic disease programs, such as diabetes A1C goal achievement and meaningful weight loss, to upsell program expansion for clients aiming to improve employee health metrics and reduce long-term pharmacy spend.

Direct pharmacist access Promote True Rx’s model of pharmacist-to-patient engagement over traditional call centers as a differentiator for employers needing higher-touch benefits management and better member experience.

Strategic partnerships Capitalize on recent collaborations like the Waltz Health alliance to offer co-branded, direct-to-employer pricing on high-cost GLP-1 therapies, appealing to self-insureds managing expensive biologics.

Awards and recognition Use recent Digital Health and Stevie Award wins to build credibility in customer service and mobile apps, supporting sales conversations with procurement and HR leaders seeking proven performance and vendor reliability.