Health outcomes Leverage True Rx’s demonstrated clinical impact, such as 93% of diabetes patients hitting A1C goals and 6-15% weight loss in programs, to position value-based pharmacy benefits management that reduces total healthcare costs through better disease control.

Cost transparency Highlight transparent pricing with no hidden fees and pharmacist-led care to differentiate from traditional PBMs, appealing to self-insured employers seeking predictable pharmacy spend and better member engagement.

Strategic partnerships Capitalize on recent collaborations like the Waltz Health PBM integration for GLP-1 medications to offer differentiated formulary access and direct-to-employer pricing, targeting employers seeking premium GLP-1 management solutions.

Growth momentum Position the company’s Inc. 5000 growth status, family-owned trust, and rapid product expansion (Healthier You care bundle and Diabetes Management program) as a compelling narrative for mid-market to enterprise clients prioritizing long-term sustainability and client-focused partnerships.

Targeted industries Focus on self-insured employers with diabetes, obesity, and mental health challenges, using True Rx’s clinical programs and real-time clinician support to address chronic condition management, cost containment, and improved employee well-being in competitive benefit markets.