Truebell Group of Companies
Food and Beverage ServicesUnited Arab Emirates1001-5000 Employees
Our Journey Since our inception in 1984, Truebell has grown from a humble beginning in the food industry to become one of the most trusted and preferred suppliers across the GCC. Our commitment to excellence and adaptability has allowed us to diversify our operations into food, beverages, hospitality, supplies, and duty-free retail. Today, Truebell stands as a reputable, multifaceted organization and one of the largest independent importers of food and licensed beverages in the region. Who We Are Today Truebell operates on a global scale, supported by a highly efficient distribution and logistics infrastructure. We utilize advanced computerized inventory systems to manage and monitor stock with precision. Our expansive warehousing facilities cover over 150,000 sq. ft., including bonded warehouses and temperature-controlled storage located across key locations in the UAE. At the heart of our success is a team of over 1,000 passionate, culturally diverse professionals who bring dedication, experience, and innovation to everything we do. Our customer-centric approach, consistent quality, and operational excellence have cemented our place as a leader in the industry. Our Vision To be recognized by suppliers, customers, and competitors as the leading importer, wholesaler, distributor, and exporter in the GCC. We strive to be a benchmark in the industry for outstanding customer service, reliable performance, and superior quality. Our Values We are one team — the Truebell team. We treat our colleagues, partners, and communities with respect. We act with integrity, deliver heartfelt service, and build long-term, meaningful relationships. We embrace our unique culture and continuously seek ways to improve and grow.