Insights

Direct-to-Consumer Advantage Leverage trueCABLE’s focus on direct-to-consumer pricing and customer-centric service to position value to installers and DIY users seeking cost-effective, reliable low-voltage and fiber optic supplies.

End-to-End System Highlight opportunities to upsell bundled solutions that integrate tools, connectors, fiber optic and Ethernet cable tested to exceed standards, appealing to customers who want seamless, field-ready setups.

Field-Tested Reliability Emphasize the company’s testing with Fluke Networks’ Versiv and real-world field experience to address prospects who value durability and fewer project setbacks, offering reassurance and reduced risk.

Recent Cable Innovations Capitalize on recent product launches such as Cat6A Direct Burial, Cat6 Outdoor, and RG6 coax with bare copper to target customers upgrading outdoor, burial, and high-performance networks.

Growth & Capabilities Position trueCABLE’s growing revenue and mid-size team as a nimble, customer-responsive partner capable of scalable support for expanding projects and hyperscale-inspired networking needs.

Similar companies to trueCABLE

trueCABLE Tech Stack

trueCABLE uses 8 technology products and services including Microsoft Advertising, Crazy Egg, Hotjar, and more. Explore trueCABLE's tech stack below.

trueCABLE's Email Address Formats

trueCABLE uses at least 2 email formats:
trueCABLE Email FormatsExamplePercentage
FLast@truecable.comJDoe@truecable.com
92%
First@truecable.comJohn@truecable.com
8%

Frequently Asked Questions

What is trueCABLE's official website and social media links?

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trueCABLE's official website is truecable.com and has social profiles on LinkedIn.

How much revenue does trueCABLE generate?

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As of August 2026, trueCABLE's annual revenue is estimated to be $10M - $25M.

What is trueCABLE's NAICS code?

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trueCABLE's NAICS code is 517 - Telecommunications.

How many employees does trueCABLE have currently?

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As of August 2026, trueCABLE has approximately 34 employees across 2 continents, including North America and Africa. Key team members include Director Of Customer Success: A. H., Account Manager: M. B. L. and Procurement And Supply Chain Coordinator: Z. F. Explore trueCABLE's employee directory with LeadIQ.

What industry does trueCABLE belong to?

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trueCABLE operates in the Telecommunications industry.

What technology does trueCABLE use?

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trueCABLE's tech stack includes Microsoft Advertising, Crazy Egg, Hotjar, Microsoft Clarity, Google Workspace, Zendesk Chat, Mautic and Venmo.

What is trueCABLE's email format?

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trueCABLE's email format typically follows the pattern of FLast@truecable.com. Find more trueCABLE email formats with LeadIQ.

When was trueCABLE founded?

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trueCABLE was founded in 2016.
trueCABLE logo

trueCABLE

TelecommunicationsMissouri, United States11-50 Employees

trueCABLE is a telecommunications company based in Kansas City, Missouri, founded with the aim of modernizing the low-voltage and fiber optic supplies market. The company prioritizes direct-to-consumer purchasing, delivering a range of products including tools, connectors, and both fiber optic and Ethernet cables, backed by customer support. Its stated focus is on meeting customer needs through products designed to work together as a system and tested to exceed industry standards, with claims of end-to-end compatibility and reliability supported by independent testing. trueCABLE serves both professional installers and do-it-yourself customers, emphasizing a straightforward procurement process and an emphasis on customer experience. The business positions itself within the low-voltage and fiber optic space and highlights expertise from field-experienced networking professionals in product development and testing. A recent development noted is the launch of new product offerings over the years to expand its direct-borne catalog, including specialized cables such as Cat6A variants and RG6 coax cables.

Section iconCompany Overview

NAICS Code
517 - Telecommunications
Founded
2016
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    trueCABLE's revenue is estimated to be in the range of $10M - $25M

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