Insights

Acquisition Focus TRUEPLAY specializes in gamified iGaming solutions aimed at attracting and retaining players, presenting a clear opportunity to upsell engagement platforms to operators seeking higher lifetime value from players.

Live Streaming Drive CopyStake leverages real-time streamer activity to convert passive viewers into active players, suggesting partnerships with streaming platforms and influencer-driven campaigns to expand operator traffic.

AI Engagement AI Streamers offer 24/7 multilingual, brand-safe content, enabling scalable audience engagement for operators with global or diverse player bases, ideal for cross-border expansion deals.

Tech & Integrations A tech stack including Tableau, GitLab CI, Redis, Kubeflow and Azure indicates strong data analytics and deployment capabilities, which can be pitched as value adds for operators needing telemetry, segmentation, and reliable delivery.

Strategic Growth Recent leadership hire and public partnerships with operators like Weiss.bet, plus participation in industry events, signal a growth trajectory and willingness to engage in co-marketing and revenue-sharing opportunities.

Similar companies to TRUEPLAY

TRUEPLAY Tech Stack

TRUEPLAY uses 8 technology products and services including Canva, Ansible, WordPress, and more. Explore TRUEPLAY's tech stack below.

Media & News

TRUEPLAY's Email Address Formats

TRUEPLAY uses at least 3 email formats:
TRUEPLAY Email FormatsExamplePercentage
First.Last@trueplay.ioJohn.Doe@trueplay.io
73%
FL@trueplay.ioJD@trueplay.io
14%
LF@trueplay.ioDJ@trueplay.io
13%

Frequently Asked Questions

How much revenue does TRUEPLAY generate?

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As of August 2026, TRUEPLAY's annual revenue is estimated to be $10M - $25M.

What is TRUEPLAY's NAICS code?

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TRUEPLAY's NAICS code is 5112 - Software Publishers.

How many employees does TRUEPLAY have currently?

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As of August 2026, TRUEPLAY has approximately 44 employees across 3 continents, including Europe, North America and South America. Key team members include Chief Marketing Officer: A. S., Head Of Delivery At Trueplay: D. S. and Business Development Manager: S. K. Explore TRUEPLAY's employee directory with LeadIQ.

What industry does TRUEPLAY belong to?

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TRUEPLAY operates in the Software Development industry.

What technology does TRUEPLAY use?

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TRUEPLAY's tech stack includes Canva, Ansible, WordPress, HubSpot Cookie Policy Banner, Snowflake, Figma, Mailchimp and Adobe Creative Suite.

What is TRUEPLAY's email format?

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TRUEPLAY's email format typically follows the pattern of First.Last@trueplay.io. Find more TRUEPLAY email formats with LeadIQ.
TRUEPLAY logo

TRUEPLAY

Software DevelopmentLemesós, Cyprus11-50 Employees

TRUEPLAY is a small-to-mid-sized software development company based in Limassol, Cyprus, that develops gamified solutions for the iGaming sector. It aims to help iGaming brands attract, engage, and retain players by focusing on acquisition strategies that translate into ongoing user activity. The company's offerings are designed to support platforms in growing their audience and converting initial interest into action. Its product lineup centers on CopyStake, a tool that lets viewers interact with streamers to drive traffic and engagement, with options that cover real-time bets, pooled betting, or viewer-driven experiences without the need for backend integration. The company also provides AI-powered streamers that are fully customizable, multilingual, and available around the clock to support continuous engagement while staying brand-safe. TRUEPLAY positions itself within software development for iGaming platforms and has seen leadership updates in 2025 with the appointment of a Chief Commercial Officer.

Section iconCompany Overview

NAICS Code
5112 - Software Publishers
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    TRUEPLAY's revenue is estimated to be in the range of $10M - $25M

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