Insights

Acquisition Focus TRUEPLAY specializes in gamified solutions for iGaming brands focused on acquiring and retaining players, presenting a clear opportunity to cross-sell loyalty, engagement tools, and data-driven acquisition platforms to operators seeking higher ARPU.

Engagement Tools Products like CopyStake and AI Streamers position TRUEPLAY as a supplier of social and real-time engagement features that increase traffic and participation, ideal for operators looking to boost stream-driven conversions and user action.

Strategic Partnerships Longstanding partnerships with Weiss Bet and integration of blockchain/tokenized loyalty indicate a pathway to offer turnkey loyalty, rewards ecosystems, and compliant technologies to operators exploring crypto-enabled customer retention.

Leadership & Growth Recent key hire of a Chief Commercial Officer and ongoing event participation signals an emphasis on expanding market reach,Enterprise sales, and channel development to turbocharge monetization and scale.

Financial & Market Potential Revenue in the mid-range of tens of millions suggests sizable ARR potential for operators seeking scalable, turnkey gamification suites with measurable engagement lift, supporting upsell to mid-to-large iGaming brands.

Similar companies to TRUEPLAY

TRUEPLAY Tech Stack

TRUEPLAY uses 8 technology products and services including Canva, Ansible, WordPress, and more. Explore TRUEPLAY's tech stack below.

Media & News

TRUEPLAY's Email Address Formats

TRUEPLAY uses at least 3 email formats:
TRUEPLAY Email FormatsExamplePercentage
First.Last@trueplay.ioJohn.Doe@trueplay.io
73%
FL@trueplay.ioJD@trueplay.io
14%
LF@trueplay.ioDJ@trueplay.io
13%

Frequently Asked Questions

How much revenue does TRUEPLAY generate?

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As of October 2026, TRUEPLAY's annual revenue is estimated to be $10M - $25M.

What is TRUEPLAY's NAICS code?

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TRUEPLAY's NAICS code is 5112 - Software Publishers.

How many employees does TRUEPLAY have currently?

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As of October 2026, TRUEPLAY has approximately 47 employees across 2 continents, including Europe and South America. Key team members include Chief Marketing Officer: A. S., Head Of Delivery At Trueplay: D. S. and Business Development Manager: S. K. Explore TRUEPLAY's employee directory with LeadIQ.

What industry does TRUEPLAY belong to?

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TRUEPLAY operates in the Software Development industry.

What technology does TRUEPLAY use?

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TRUEPLAY's tech stack includes Canva, Ansible, WordPress, HubSpot Cookie Policy Banner, Snowflake, Figma, Mailchimp and Adobe Creative Suite.

What is TRUEPLAY's email format?

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TRUEPLAY's email format typically follows the pattern of First.Last@trueplay.io. Find more TRUEPLAY email formats with LeadIQ.
TRUEPLAY logo

TRUEPLAY

Software DevelopmentLemesós, Cyprus11-50 Employees

TRUEPLAY is a small-to-mid-sized software development company based in Limassol, Cyprus, that develops gamified solutions for the iGaming sector. It aims to help iGaming brands attract, engage, and retain players by focusing on acquisition strategies that translate into ongoing user activity. The company's offerings are designed to support platforms in growing their audience and converting initial interest into action. Its product lineup centers on CopyStake, a tool that lets viewers interact with streamers to drive traffic and engagement, with options that cover real-time bets, pooled betting, or viewer-driven experiences without the need for backend integration. The company also provides AI-powered streamers that are fully customizable, multilingual, and available around the clock to support continuous engagement while staying brand-safe. TRUEPLAY positions itself within software development for iGaming platforms and has seen leadership updates in 2025 with the appointment of a Chief Commercial Officer.

Section iconCompany Overview

NAICS Code
5112 - Software Publishers
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    TRUEPLAY's revenue is estimated to be in the range of $10M - $25M

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