Fit technology TrueToForm specializes in body scanning and fit prediction to improve conversion and reduce returns for apparel brands, presenting a clear upsell path to retailers seeking better sizing accuracy and customer trust.

Made-to-measure expansion The company offers remote measurement technology for made-to-measure and bespoke clients, signaling opportunities to partner with custom tailors, studios, and luxury brands seeking scalable personalisation.

Visual sizing tools Recent developments around visual size guides and Fitsearch indicate potential for integration with shopping platforms and on-demand manufacturing workflows to boost sustainable fit solutions and reduce unsold inventory.

Strategic partnerships Existing collaborations with Core3D, Kalypso Couture, VARYFORM, and The New School demonstrate a proven ability to co-develop solutions; outreach to similar brands and design schools could widen client base and pilot programs.

Growth through advisory and media High-profile advisory involvement and press coverage suggest credibility; leverage thought leadership and influencer networks to accelerate adoption among mid-market apparel brands seeking competitive differentiation via fit.