Established Industry Leader TRUNO's four decades of experience and a broad customer base of over 8,000 sites position it as a trusted provider in integrated retail technology solutions, which can be leveraged to expand market share and deepen existing customer relationships.

Strategic Partnerships Recent collaborations with major industry players like Instacart, Storewise, and Zebra Technologies highlight TRUNO’s ability to integrate advanced and emerging technologies, offering opportunities for cross-sell and upsell to retailers seeking digital transformation solutions.

Financial Stability With revenues ranging from $50 million to $100 million, TRUNO demonstrates a solid financial foundation, making it a reliable partner for long-term technology investments and potentially opening avenues for premium product and service offerings.

Innovation & Digital Focus The company's focus on modern, integrated solutions such as point of sale, digital commerce, and risk management aligns with current retail trends, presenting opportunities to pitch next-generation automation and cybersecurity solutions.

Leadership Expansion The appointment of a new CEO with retail and technology expertise indicates strategic growth initiatives and openness to onboarding innovative solutions, which can be targeted with tailored sales pitches for strategic technology upgrades.