Insights

Expansion opportunity TRUE is moving from Florida-focused homeowners to a national footprint with increased underwriting capacity, signaling a potential need for scalable technology, data analytics partnerships, and distribution support to grow across diverse peril zones.

Strategic funding With Gallatin Point Capital backing and over a billion in committed capital, there is likely appetite for advanced risk modeling, catastrophe modeling enhancements, and capital-efficient product innovations that can attract new distribution partners.

Tech enablement Current tech stack includes cloud, data, and customer service platforms (SAS, AWS, S3, Zendesk, WordPress, Jira). This creates opportunities to upsell integrated risk analytics, API-driven quote systems, and scalable service workflows for both agents and policyholders.

Leadership continuity CEO Michael Lorion has been in place since 2020, providing stable leadership during rapid growth; sales teams can leverage this continuity in conversations about long-term partnerships, product expansion, and service commitments.

Hurricane risk focus Launch of a hurricane peril model in 2021 and observed rate swings indicate ongoing demand for advanced catastrophe analytics, retrocession collaboration, and pricing optimization services to support homeowners in storm-prone regions nationwide.

Similar companies to Trusted Resource Underwriters

Trusted Resource Underwriters Tech Stack

Trusted Resource Underwriters uses 8 technology products and services including SAS, Amazon Web Services, Amazon S3, and more. Explore Trusted Resource Underwriters's tech stack below.

Trusted Resource Underwriters's Email Address Formats

Trusted Resource Underwriters uses at least 2 email formats:
Trusted Resource Underwriters Email FormatsExamplePercentage
FLast@trueins.comJDoe@trueins.com
95%
First.Last@trueins.comJohn.Doe@trueins.com
5%

Frequently Asked Questions

What is Trusted Resource Underwriters's official website and social media links?

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Trusted Resource Underwriters's official website is trueins.com and has social profiles on LinkedIn.

How much revenue does Trusted Resource Underwriters generate?

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As of August 2026, Trusted Resource Underwriters's annual revenue is estimated to be $100M - $250M.

What is Trusted Resource Underwriters's NAICS code?

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Trusted Resource Underwriters's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Trusted Resource Underwriters have currently?

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As of August 2026, Trusted Resource Underwriters has approximately 41 employees across 1 continents, including North America. Key team members include Senior Product Manager: B. P. R. Explore Trusted Resource Underwriters's employee directory with LeadIQ.

What industry does Trusted Resource Underwriters belong to?

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Trusted Resource Underwriters operates in the Insurance industry.

What technology does Trusted Resource Underwriters use?

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Trusted Resource Underwriters's tech stack includes SAS, Amazon Web Services, Amazon S3, WordPress, Zendesk, Microsoft 365, Atlassian Jira and Bitbucket.

What is Trusted Resource Underwriters's email format?

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Trusted Resource Underwriters's email format typically follows the pattern of FLast@trueins.com. Find more Trusted Resource Underwriters email formats with LeadIQ.

When was Trusted Resource Underwriters founded?

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Trusted Resource Underwriters was founded in 2020.
Trusted Resource Underwriters logo

Trusted Resource Underwriters

InsuranceFlorida, United States11-50 Employees

TRUE is a reciprocal insurer based in St. Petersburg, Florida. It was established in 2020 by American Family to serve homeowners in storm-prone regions, beginning in Florida and expanding to other parts of the country. The company relies on a partnership-based distribution model to grow underwriting capacity and extend its homeowners product offering nationwide, with American Family remaining a minority owner in the attorney-in-fact and continuing to provide distribution and client services on behalf of TRUE.

TRUE's target market consists of homeowners in storm-prone areas seeking property insurance. In 2021, the company introduced a hurricane peril model, a development that influenced pricing dynamics observed in filings.

Section iconCompany Overview

NAICS Code
524 - Insurance Carriers and Related Activities
Founded
2020
Employees
11-50

Section iconFunding & Financials

  • $100M - $250M

    Trusted Resource Underwriters's revenue is estimated to be in the range of $100M - $250M

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