Recent Corporate Transition Trustpower has recently undergone a significant corporate restructuring, with its retail arm now fully integrated into Mercury NZ as of 2023, indicating opportunities to support Mercury in leveraging its newly unified brand and operational systems.

Moderate Revenue Size With annual revenues estimated between 25 and 50 million dollars, Trustpower presents a medium-sized customer profile that may benefit from tailored digital transformation solutions and operational efficiencies to enhance growth.

Technological Engagement Trustpower utilizes advanced analytics and digital platforms such as Databricks, Salesforce, and New Relic, signaling openness to adopting innovative technology services that optimize customer engagement, data management, and system monitoring.

Industry Positioning As part of the utilities sector alongside competitors like Meridian Energy and Hydro Tasmania, Trustpower offers potential for solutions aimed at improving sustainability reporting, grid management, and renewable energy integration.

Market Expansion Potential Given its location in New Zealand and the sector's growth trends, there are opportunities to pursue regional expansion, and modernize customer acquisition strategies, or enhance digital customer experience to capture greater market share.