Market leadership TrusTrace is positioned as a global leader in supply chain traceability and compliance for fashion, footwear and textiles, with strategic partnerships and a growing customer base that includes major retailers like Åhléns, creating opportunities to target additional large brands seeking robust due diligence and ESG enhancements.

Expansion momentum Active partnerships and integrations with retailers and platforms (Rights & Brands, FYUL, Åhléns) indicate a widening ecosystem and a track record of scaling traceability programs across multi-tier supply chains, suggesting cross-selling and upsell opportunities to existing partners.

HR due diligence Recent launch of a Human Rights Due Diligence platform and media coverage signaling strong regulatory demand point to a growing market need for comprehensive risk assessment tools, offering a pathway to sell end-to-end compliance and impact solutions to risk-focused procurement teams.

Technology stack fit Utilize their AI-integrated traceability platform and cloud-based infrastructure (Google Cloud, SageMaker, Docker, CI/CD tools) to emphasize scalable, data-driven supply chain visibility, aligning with brands pursuing digital transformation and ESG reporting.

Revenue scale With a revenue range of 10–25 million and a funding level of 32 million, TrusTrace demonstrates a viable sales target with established product-market fit and potential for larger enterprise deals, including expansion into new regions or categories within fashion and retail.