TSG Consumer Partners Email Format

Venture Capital and Private Equity PrincipalsCalifornia, United States51-200 Employees

TSG Consumer Partners is a private equity and venture capital firm focused on consumer brands. Founded in 1986 and based in Larkspur, California, it has built a multi-decade track record of developing iconic products across the food and beverage, restaurant, beauty and personal care, household goods, apparel and accessories, and e-commerce spaces. Its portfolio includes a number of well-known brands such as Duckhorn Wine Company, Dutch Bros Coffee, Stumptown Coffee, Pabst, Planet Fitness, Smashbox Cosmetics, e.l.f. Cosmetics and Pureology.

TSG positions itself as a global investor that supports consumer businesses seeking growth and expansion into new markets. In 2025 the firm expanded its leadership with Beth Pickens named head of its London office, signaling ongoing growth and a broader geographic footprint.

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