Luxury Expansion The resort recently expanded its amenities with a lap pool and expanded resort pool, plus remodeling of Casita and Posada guest rooms. This indicates ongoing guest experience upgrades and potential cross-sell opportunities with premium experiences, spa packages, and event hosting.

Affiliation Growth Partnerships with Troon International and the True Ranch Collection signal active collaboration for golf operations and exclusive experiences. Potential sales angle includes premium golf memberships, bundled golf/spa packages, corporate retreats, and branded event experiences.

AAA Prestige Holding a AAA Four Diamond award and Historic Hotels of America membership reinforces high-end market positioning. Use this to target upscale regions, luxury travel planners, and brand-aligned sponsorships for weddings, incentive trips, and luxury staycations.

Event & Meetings With over 7,000 sq. ft. of flexible meeting space and a wedding chapel, there are strong opportunities for corporate events, conferences, and destination weddings. Sales focus could include corporate retreats, group blocks, and wedding planning services.

Regional Synergies Located near Tubac and south of Tucson with a 99-room portfolio and 500 acres, the property can cross-sell with regional attractions, ranch experiences, and the artist village ecosystem. Consider joint packages with local experiences, stables, and shopping boutiques to increase average spend.