Small-scale operations Target the firm as a boutique funeral home servicing a local community with lean headcount; sales approach should focus on high-touch client service platforms and scalable digital tools tailored for small teams.

Digital presence Leverage their WordPress site and Cloudflare/recaptcha usage to propose optimized website security, hosting optimization, and load performance improvements to enhance client experience and lead capture.

Security and reliability Emphasize recommendations around threat protection, error monitoring (Sentry) and uptime assurances to protect sensitive client data and maintain trust in digital interactions.

Budget-conscious With revenue under a million and a small team, offer cost-efficient IT solutions, managed services, and scalable marketing tech that deliver strong ROI without heavy upfront investment.

Growth potential Position services around expanding digital marketing presence, reputation/branding, and lead generation for local services to help them compete with similarly sized peers in the region.