SMB niche Target their small team size (2-10 employees) as a primary audience for specialized, high-touch B2B outreach and flexible pricing packages tailored for small glass and stained glass studios.

Ecommerce focus Leverage their existing tech stack (WordPress, Shopify, WooCommerce, Mailchimp/Sendinblue) to propose integrated marketing and storefront optimization, including conversion rate improvements and automated email workflows.

Brand presence Capitalize on their online presence with offerings around website speed, hosting reliability (Fastly), and digital storefront enhancements to improve customer acquisition for niche stained glass products.

Industry positioning Position solutions that support craft-focused manufacturing, sustainability storytelling, and workflow automation to differentiate from larger competitors and appeal to artisanal buyers.

Growth opportunities Propose scalable e-commerce and marketing services that align with potential budget constraints, including low-friction onboarding, use-case driven demos, and case studies from similar small manufacturers.