Regional Presence With additional locations in Atlanta and Birmingham, the company has a strategic presence in key southeastern markets, offering multiple touchpoints for sales outreach and expanded customer engagement.

Industry Position As a Haworth Preferred Dealer specializing in furniture and home furnishings manufacturing, the company aligns with high-quality, design-focused brands, providing opportunities to upsell or introduce complementary high-end products.

Growth Potential With annual revenues ranging from $1M to $10M and a lean team of 11-50 employees, there is significant room for growth and market share expansion within the regional office furniture sector.

Technology Adoption The presence of a dedicated tech stack indicates an openness to digital tools, which can be leveraged for enhanced customer engagement, marketing automation, and streamlined sales processes.

Market Alignment Operating in the competitive furniture manufacturing industry alongside companies like Bassett Furniture and Pottery Barn presents opportunities to highlight product quality, customization options, and industry expertise to potential clients.