Turtle Wax, Inc.
Motor Vehicle ManufacturingIllinois, United States201-500 Employees
Turtle Wax, Inc. is a motor vehicle care products manufacturer based in Lombard, Illinois, with origins dating to 1944 when it introduced the first bottled car wax. The company distributes its products in more than 120 countries and positions itself as an innovator in car care across multiple product categories. The brand’s Chicago roots continue to influence its product development from its home region. Its customer base includes consumers worldwide and professional networks such as car washes and service providers that use Turtle Wax products in their operations. In 2025 the company launched a trade portal to enable UK trade customers to purchase directly, signaling an expansion of direct business-to-business channels. The company has also pursued partnerships and co-branded initiatives in diverse markets, reflecting its global reach and ongoing collaboration with car-care networks.