Membership Growth The society’s member driven model and small staff present a strong opportunity for a donor management and membership platform that integrates with Microsoft 365, enables online donations, event tickets, and volunteer scheduling, and supports member only content and tours. Propose a bundled solution that includes CRM, ticketing, and marketing automation to boost member renewals and attendance at events.

Tourism Partnerships Leverage existing partnerships with Visit Tuscaloosa and the five landmarks to create co branded tourism packages and walking tours with integrated booking and marketing support. Explore cross promotion across channels and sponsorships with local businesses to increase visitation and fundraising opportunities.

Digital Optimization Capitalize on current web presence and analytics by offering SEO improvements, donation optimized landing pages, and performance enhancements. Provide analytics setup and conversion tracking to measure tours, lectures, and event signups, with seamless integration to the society’s Microsoft 365 and CRM workflows.

Fundraising & Sponsorship Position as a partner for grant research and writing, plus development of corporate and foundation sponsorship programs for key events such as home tours, holiday open houses, and lectures. Offer donor stewardship frameworks and sponsorship collateral to help increase contributed income.

Virtual & Educational Propose expanding digital experiences through virtual tours and online lectures, with streaming and on demand access, digital exhibits, and monetization options via memberships or micro donations. Align digital offerings with the calendar of tours and events to broaden reach.