Expansion through Acquisition TV4's recent acquisition by Schibsted Media Group indicates potential for new digital and media distribution channels, providing opportunities to offer advertising solutions and technology integration to enhance cross-platform engagement.

Growing Streaming Platform Launch of TV4 Play in September 2022 demonstrates a strategic shift towards digital streaming, opening channels for sales opportunities in targeted digital advertising, subscription services, and content monetization partnerships.

Content Diversification TV4’s acquisition of content like Golden Boy enhances their linear and streaming channels, creating opportunities for content licensing, sponsored programming, and targeted advertising within niche audiences.

Event and Sponsorship Opportunities Partnerships like the Extreme E broadcast extension suggest scope for brand collaborations, sponsorship deals, and customized advertisement solutions aligned with high-profile sporting and entertainment events.

Technological Innovation The company’s focus on adopting new technology platforms such as digital campaigns and interactive media tools signals opportunities to deliver innovative advertising products, audience analytics, and audience engagement solutions.