Ecommerce and Events The company uses Shopify for sales and The Events Calendar for events, enabling combined promotions for training packages and merchandise. Leverage cross sell at checkout, upsell add ons, and event based marketing to boost revenue without significant new headcount.

Lean Team Advantage With a very small staff, there is a strong need for scalable marketing support, CRM, and outsourced sales services. Position as a plug and play marketing partner offering lead generation, landing pages, and automated follow ups to generate new client intake with minimal internal resources.

Local Market Growth Geographic focus in Minneapolis presents opportunities for local SEO, Google Maps optimization, and partnerships with vets, dog parks, and shelters to attract neighborhood clients. Localized campaigns and community events can drive consistent inquiries.

Dog Sports Expansion Recent launch of Competition Bedrock signals interest in dog sport training; opportunities to expand curriculum, run cohorts, and license materials to other clubs or create online modules and gear bundles that appeal to competitive handlers.

Security Niche Opportunities Position the firm as a security and investigations oriented dog training provider for businesses and facilities needing trained working dogs; potential to partner with security firms, property managers, and law enforcement training programs for customized offerings.