Community Sponsorships Capitalize on the Tyler Morning Telegraph’s strong local footprint and recent community initiatives such as Bergfeld Park’s designation as a Great Place in Texas by selling sponsorships, event branding, and sponsored content that align advertisers with trusted community programs.

Digital Ad Monetization Maximize programmatic and native inventory using the existing tech stack (DFP, Google Publisher Tag, Nativo, Marfeel) plus video on YouTube and a WordPress-based publishing platform to deliver measurable campaigns across desktop, mobile, and connected devices.

Branded Content & Video Develop branded content packages and video series across Tyler Morning Telegraph and its digital channels, leveraging multi-media capabilities to produce engaging stories and sponsor spots tied to local themes such as health, schools, and parks.

Healthcare & Education Focus Target East Texas healthcare providers and educational organizations with advertising and sponsored content tied to healthcare reporting expansions and community education initiatives to build specialized advertiser interest.

Local Partnerships Growth Position the paper as a trusted partner for nonprofits, schools, and local government for content sponsorships, event tie-ins, and recruitment campaigns to secure long-term contracts and exclusive inventory.