Niche market fit Focus on the intersection of medical device users and law enforcement/first responders who require secure holsters for insulin pumps, presenting a targeted opportunity to expand B2B partnerships with police departments, fire departments, EMS, and medical supply distributors.

US Made Advantage Leverage the Made in the USA positioning to appeal to public sector buyers and procurement channels that prioritize domestic manufacturing, potentially accelerating contract opportunities and compliance with local sourcing preferences.

Small but Agile With a lean team and <$1M revenue, pursue high-touch, low-volume enterprise deals, direct-to-agency outreach, and partnerships with diabetes patient organizations to scale distribution through trusted networks.

Diabetes Focused Partnerships Target diabetes advocacy groups and patient communities to co-create programs, promotions, and referral channels that drive awareness and adoption of secure insulin pump holsters among both patients and healthcare providers.

Digital Engagement Capitalize on existing tech stack (Shop Pay, ads and tracking pixels) to run retargeting and healthcare procurement campaigns, while exploring content collaborations with diabetes education platforms to boost credibility and lead generation.