Independent contractor focus Target drivers and owner-operators looking for strong freight opportunities, weekly settlements, and no forced dispatch. Emphasize growth support, trailer leasing options, and rider programs to attract high-motivation fleets.

Financial incentives Leverage the sign-on bonus, high revenue share (75%), fuel discounts, and cash-advance options to attract new drivers and expand carrier partnerships. Position these benefits in onboarding campaigns and recruiter scripts.

Expanded asset solutions Promote the ability to supply trailer leasing, plate and insurance programs, and various trailer types (van, flatbed, drop, heavy haul) to diversify capacity and appeal to brokers needing flexible supply chain solutions.

Tech-enabled operations Highlight technology that keeps drivers moving, including load alerts and dedicated corporate support, and map opportunities for digital onboarding, rapid settlements, and track-and-trace capabilities to commercial shippers seeking reliability.

Growth and geography Position UACL as a North America wide asset-based carrier supporting owner-operators, leveraging Detroit headquarters credibility, and targeting mid-market shippers and freight brokers who need dependable regional-to-national coverage.