Strategic Partnerships UBS Arena has ongoing and forming partnerships with major regional entities (Long Island University, Anthem, JetBlue, Collins Building Services) and flagship sports franchises (New York Islanders). This creates sales opportunities in co-branded sponsorships, cross-promotions, hospitality packages, and sponsored events with potential to upsell to adjacent affiliate programs.

Event & Experience Expansion With a projected 150+ major events annually and new All-Star branding discussions, there is demand for premium event services, branding opportunities, hospitality customization, and suite/club memberships to monetize high-attendance periods and recurring corporate bookings.

Sustainability & Certification TRUE Silver certification for zero waste and a growing zero-waste partner network signal opportunities to offer sustainability-focused services, waste management solutions, and green-certified event packages to brands prioritizing ESG commitments.

Regional Economic Impact A $25 billion economic activity projection and tens of thousands of jobs indicate a large-scale audience base and potential for business development collateral with local businesses, suppliers, and community partners to drive sponsorships, co-hosted events, and regional marketing programs.

Tech & Digitallift The arena’s tech stack including AWS, Attentive, and digital media channels suggests opportunities to sell data-driven marketing, CRM, targeted outreach, and enhanced fan engagement solutions for sponsorships, ticketing, and loyalty programs.