Analytics Leadership Ugam, a Merkle company, is a recognized leader in analytics and data science with a track record of industry recognition (Forrester, Gartner, Analytics Insight) and a strong presence across Retail, High Tech, BFSI, and Market Research. This positions them as a strategic partner for large enterprises seeking advanced analytics solutions and data-driven transformation.

Global Delivery With over 3200 employees across multiple locations and a focus on leveraging human intelligence alongside AI, Ugam demonstrates scalability and global delivery capabilities suitable for multinational clients requiring consistent analytics services and 24/7 support.

Strong Customer Focus Ugam emphasizes a customer-centric approach to deliver tangible business results, suggesting upsell opportunities in growth analytics, customer experience optimization, and data-driven decisioning for existing clients in Retail, BFSI, and other sectors.

Part of Merkle As a Merkle company, Ugam can leverage broader marketing technology and data hygiene capabilities, enabling joint offers in marketing analytics, personalized experiences, and customer data platform integration to accelerate cross-sell with Merkle's ecosystem.

Talent & Collaborations Recognition as a top data science employer and ongoing industry partnerships (e.g., MachineHack) indicate access to top talent and fresh ideas, presenting opportunities for co-innovation projects, hackathon-driven pilot programs, and accelerated prototyping for client use cases.