Digital Learning Expansion VAN IN owns Bingel and Diddit, leading digital learning platforms, signaling strong demand for scalable, tech enabled education. Opportunities include integrations with school information systems and LMS, enhanced analytics for teachers, and API access to support data exchanges and content expansion.

Localized Market Reach As Belgiums largest educational publisher with operations in Dutch and French regions, VAN IN is well positioned to tailor content to local curricula and languages. Potential sales angles include multilingual content bundles, translation and localization services, and targeted outreach to schools in Vlaanderen and Wallonie.

Personalization Focus The emphasis on personalized learning and improved teacher efficiency opens upsell paths for adaptive learning tools, data driven instruction, and classroom analytics. Propose pilot programs for schools, plus professional development and integration with existing teaching workflows.

Data and Marketing With HubSpot, Google Analytics and major ad platforms in use, there is an opportunity to offer advanced marketing automation, CRM optimization, and attribution modeling for school partnerships, along with targeted campaigns to districts and decision makers.

Sanoma Ecosystem Being part of Sanoma Learning provides a channel to co sell across the broader Sanoma ecosystem, leverage cross promotional opportunities, and access a larger pipeline of educational institutions. Consider joint marketing programs, bundled content and services, and regional expansion initiatives.