Expanded footprint UB Greensfelder formed a midwest-focused, Am Law 200 firm with nine offices including Chicago, Cleveland, Columbus, and St. Louis, signaling opportunities to cross-sell services across multiple jurisdictions and leverage regional depth for clients with multi-state needs.

Growth through merger The 2024 merger combining Ulmer & Berne with Greensfelder creates a broader capabilites platform across corporate transactions, litigation, real estate, health care, financial services, and more, offering a broader suite of services to existing and prospective clients.

Strong revenue base With revenue in the $50M–$100M range and a 275-lawyer capacity, UB Greensfelder demonstrates scale that can support complex matters, larger engagements, and strategic partnerships with clients seeking established, resource-rich law firms.

Recognition and leadership Recent accolades and leadership moves, including Firm of the Year recognitions and the appointment of a chief diversity officer, provide talking points for selling premium, service-focused solutions and a commitment to client service, risk management, and talent.

Tech-enabled services Adoption of a modern tech stack (Microsoft ecosystem, cloud management, analytics/marketing tech like Adobe/Google Tag Manager) suggests opportunities to offer efficiency, data-driven insights, and digital collaboration tools to clients seeking innovative legal operations.