Strategic Sponsorships Leverage existing hardware partnerships to secure co-branded activations and sponsor-driven events. UMG already collaborates with Astro Gaming, Logitech Esports Services and Blue Microphones, and hosts Lady Spartan Pro Series and other tournaments; propose package deals for gear sponsorships, product placements, and live demos at events to boost sponsor visibility and sales.

Hardware and Merch Expand hardware and merchandise opportunities through exclusive bundles and limited-edition gear tied to tournaments. With UMG’s move into hard goods and existing hardware partnerships, there is a clean path to official merchandise, sponsor-branded gear, and retail distribution via live events, the app, and online store.

Audience Monetization Capitalize on a sizable online audience and mobile app launch by monetizing through in-app advertising, sponsored content, and targeted marketing campaigns. With a large monthly user base and a robust ad tech stack, UMG can offer sponsors precision-targeted activations across web, app, and broadcast channels.

Geographic Growth Geographic reach enables regional activations and cross-border sponsorships. With offices in the U.S. and Canada and a history of touring events across major cities, there are opportunities for location-based sponsorships, regional bundles, and partnerships with brands seeking North American exposure.

Tournament Platform Package turnkey tournament solutions for brands and leagues. UMG has launched multiple series and partnered with major leagues and developers, offering production, streaming, and event management. This presents a scalable revenue model for sponsors seeking long-term association with esports and influencer ecosystems.