Boutique agile Small team size (2-10 employees) combined with a proven track record since 2009 suggests personalized, high-touch PR and communications services. Target mid-market purpose-driven brands seeking intimate collaboration and fast, flexible execution.

Niche positioning Focus at the intersection of business, cause, and storytelling positions Under Solen to win engagements with nonprofit, social impact, and cause-driven organizations that require narrative-driven campaigns and community-building initiatives.

Impact driven Clients like NRS indicate capability to align marketing with values and protect brand and community spaces. This signals opportunity with mission-aligned companies seeking reputational resilience and ethical storytelling.

Tech lean Established technology stack including Google Cloud services and content optimization tools suggests capabilities to support scalable digital PR, SEO-driven outreach, and performance analytics for measurable campaigns.

Growth potential Revenue range ($10M-$25M) alongside connections with multiple comparable agencies of various sizes indicates room to upsell strategic retainer work, expand service lines (digital marketing, demand gen, and events), and cross-sell to similar clients in the competitive PR landscape.