Florida Market Focus Leverage the Fort Lauderdale base to build wholesale partnerships with local tanning salons, spas, and beauty retailers, shortening logistics and improving relationship selling in the dense South Florida market.

Ecommerce Upgrade The current GoDaddy stack suggests an opportunity to deploy a B2B wholesale storefront, digital catalog, and bulk ordering to streamline customer purchases and increase average order size.

Private Label Path A lean operation has potential to pursue private label or co-branded products with distributors, enabling faster assortment expansion without heavy internal R&D.

Channel Partnerships To scale with limited internal staff, partner with distributors or independent reps to broaden market reach beyond direct sales.

Competitive Positioning Benchmark against a similar wholesale player, such as Devoted Creations, by offering faster delivery, exclusive SKUs, or enhanced marketing support to win salon contracts.