Audience Growth Undermain's small team and ongoing season expansion provide a ripe opportunity to build targeted sponsorships, program advertising, and community partnerships that boost visibility and attendance in Dallas. Propose season-aligned sponsor packages, exclusive previews, and cross-promotions with local businesses to drive revenue.

Grants & Fundraising With revenue in the 0-1M range, there is substantial room for grant funding and donor development. Offer services for grant research and writing, donor management system setup with their site, and campaigns for recurring giving and corporate philanthropy.

Digital Presence Leverage their existing WordPress/Squarespace and marketing tools to optimize web conversions, SEO, and audience engagement. Propose marketing automation, targeted email campaigns, retargeting, and enhanced event markup (JSON-LD) to boost visibility and ticket sales.

Season Partnerships The Season of Solace presents a natural lever for sponsorships and media partnerships. Create bundled sponsorship packages around the season, offer exclusive behind-the-scenes content, and explore streaming options to expand reach and revenue.

Collaborative Growth As a small theatre, explore co-productions or resource-sharing with larger peers and local arts networks. Joint funding proposals, cross-promotion, and audience development strategies can expand reach while sharing costs.