Insights

Strategic Health Focus Underscore Marketing specializes in health, wellness, healthcare, and pharma advertising, presenting a clear opportunity to upsell integrated media solutions and ROMI-focused campaigns to mid-market life sciences brands seeking measurable outcomes.

PINNACLE Suite Opportunity The launch of the PINNACLE Planning Suite indicates a new, structured offering that can be positioned to prospective clients as a differentiated planning and optimization capability, particularly attractive to pharmaceutical and life sciences marketers seeking advanced media orchestration.

Growth and Leadership With recognizable leadership and a history of industry accolades, Underscore Marketing can be approached as a trusted partner for larger pharma accounts or marketing teams looking for credible, results-driven agency partners to scale campaigns.

Digital Maturity Anomaly A revenue range of 25 to 50 million and a lean but experienced team (mid-sized agency) suggests a strong price-to-value proposition for mid-market brands and faster decision cycles, enabling targeted outreach around programmatic, analytics, and attribution enhancements.

Tech Stack Leverage Current usage of Campaign Manager 360, HubSpot Analytics, and other tech tools presents opportunities to cross-sell advanced analytics, CRM-driven lifecycle campaigns, and integrated reporting to healthcare clients seeking data-driven ROMI improvements.

Underscore Marketing Tech Stack

Underscore Marketing uses 8 technology products and services including Google Campaign Manager 360, Hotjar, Crazy Egg, and more. Explore Underscore Marketing's tech stack below.

  • Google Campaign Manager 360
    Ad Servers
  • Hotjar
    Analytics
  • Crazy Egg
    Analytics
  • jQuery Migrate
    Javascript Libraries
  • Microsoft
    Miscellaneous
  • Greenhouse
    Recruitment Marketing
  • Nginx
    Web Servers
  • jQuery Waypoints
    Web Tools And Plugins

Underscore Marketing's Email Address Formats

Underscore Marketing uses at least 1 format(s):
Underscore Marketing Email FormatsExamplePercentage
First.Last@underscoremarketing.comJohn.Doe@underscoremarketing.com
85%
First@underscoremarketing.comJohn@underscoremarketing.com
10%
FLast@underscoremarketing.comJDoe@underscoremarketing.com
4%
First.Middle@underscoremarketing.comJohn.Michael@underscoremarketing.com
1%

Frequently Asked Questions

What is Underscore Marketing's phone number?

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You can contact Underscore Marketing's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Underscore Marketing's official website and social media links?

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Underscore Marketing's official website is underscoremarketing.com and has social profiles on LinkedIn.

How much revenue does Underscore Marketing generate?

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As of July 2026, Underscore Marketing's annual revenue is estimated to be $50M - $100M.

What is Underscore Marketing's SIC code NAICS code?

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Underscore Marketing's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does Underscore Marketing have currently?

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As of July 2026, Underscore Marketing has approximately 88 employees across 3 continents, including North AmericaEuropeSouth America. Key team members include Chief Executive Officer: L. B.Chief Financial Officer: S. P.Executive Assistant To Chief Executive Officer: A. L.. Explore Underscore Marketing's employee directory with LeadIQ.

What industry does Underscore Marketing belong to?

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Underscore Marketing operates in the Advertising Services industry.

What technology does Underscore Marketing use?

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Underscore Marketing's tech stack includes Google Campaign Manager 360HotjarCrazy EggjQuery MigrateMicrosoftGreenhouseNginxjQuery Waypoints.

What is Underscore Marketing's email format?

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Underscore Marketing's email format typically follows the pattern of First.Last@underscoremarketing.com. Find more Underscore Marketing email formats with LeadIQ.

When was Underscore Marketing founded?

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Underscore Marketing was founded in 2002.
Underscore Marketing logo

Underscore Marketing

Advertising ServicesNew York, United States51-200 Employees

Underscore Marketing is a mid-sized advertising services firm based in New York, founded in 2002. It operates as a worldwide strategic media company delivering marketing solutions through an integrated team of cross-media specialists. The firm serves health and wellness, healthcare, and pharmaceutical clients, emphasizing accountable media outcomes and an approach that blends current advertising technology with human-led insight to maximize return on marketing investment.

Its client base includes health-focused brands and life sciences organizations seeking measurable media performance. A notable development is the September 2024 launch of the PINNACLE Planning Suite, with the firm continuing to operate worldwide from its New York base.

Section iconCompany Overview

Phone number
SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
2002
Employees
51-200

Section iconFunding & Financials

  • $50M - $100M

    Underscore Marketing's revenue is estimated to be in the range of $50M - $100M

Section iconFunding & Financials

  • $50M - $100M

    Underscore Marketing's revenue is estimated to be in the range of $50M - $100M

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