Insights

Strategic Health Focus Underscore Marketing specializes in health and pharma spaces, presenting a clear opportunity to upsell services around regulated advertising, digital privacy compliance, and ROMI optimization tailored for life sciences brands seeking compliant, measurable media results.

PINNACLE Launch The recent launch of the PINNACLE Planning Suite signals a new capability set that can be positioned to healthcare clients as a differentiated planning and measurement platform, offering cross-channel clarity and potentially higher ROMI for pharmaceutical campaigns.

Leadership Recognition Industry-recognized leadership and a track record of awards bolster credibility with prospective clients; leverage this to open conversations with mid-to-large health brands seeking proven partners with strong media performance and innovation.

Growth and Funding Signals Revenue range and agency growth heritage, along with recent personnel hires such as an EVP Managing Director, indicate scaling capabilities; align with brands evaluating agencies for strategic expansion, team depth, and senior-client coverage.

Tech-Driven Advantage Utilizing tools like Campaign Manager 360, Hotjar, Crazy Egg, and modern web and HR tech shows a data-driven, tech-enabled approach; position as a differentiator for clients prioritizing digital attribution, user experience insights, and measurable ROMI.

Similar companies to Underscore Marketing

Underscore Marketing Tech Stack

Underscore Marketing uses 8 technology products and services including Google Ads, The Trade Desk, Hotjar, and more. Explore Underscore Marketing's tech stack below.

Underscore Marketing's Email Address Formats

Underscore Marketing uses at least 4 email formats:
Underscore Marketing Email FormatsExamplePercentage
First.Last@underscoremarketing.comJohn.Doe@underscoremarketing.com
85%
First@underscoremarketing.comJohn@underscoremarketing.com
10%
FLast@underscoremarketing.comJDoe@underscoremarketing.com
4%
First.Middle@underscoremarketing.comJohn.Michael@underscoremarketing.com
1%

Frequently Asked Questions

What is Underscore Marketing's phone number?

Minus sign iconPlus sign icon
You can contact Underscore Marketing's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Underscore Marketing's official website and social media links?

Minus sign iconPlus sign icon
Underscore Marketing's official website is underscoremarketing.com and has social profiles on LinkedIn.

How much revenue does Underscore Marketing generate?

Minus sign iconPlus sign icon
As of August 2026, Underscore Marketing's annual revenue is estimated to be $50M - $100M.

What is Underscore Marketing's SIC code and NAICS code?

Minus sign iconPlus sign icon
Underscore Marketing's SIC code is 8742 - Management Consulting Services and NAICS code is 541613 - Marketing Consulting Services.

How many employees does Underscore Marketing have currently?

Minus sign iconPlus sign icon
As of August 2026, Underscore Marketing has approximately 97 employees across 3 continents, including North America, Europe and South America. Key team members include Chief Executive Officer: L. B., Chief Financial Officer: S. P. and Executive Assistant To Chief Executive Officer: A. L. Explore Underscore Marketing's employee directory with LeadIQ.

What industry does Underscore Marketing belong to?

Minus sign iconPlus sign icon
Underscore Marketing operates in the Advertising Services industry.

What technology does Underscore Marketing use?

Minus sign iconPlus sign icon
Underscore Marketing's tech stack includes Google Ads, The Trade Desk, Hotjar, Shopify, Claude by Anthropic, Atlassian Jira, Wrike and Adobe Creative Suite.

What is Underscore Marketing's email format?

Minus sign iconPlus sign icon
Underscore Marketing's email format typically follows the pattern of First.Last@underscoremarketing.com. Find more Underscore Marketing email formats with LeadIQ.

When was Underscore Marketing founded?

Minus sign iconPlus sign icon
Underscore Marketing was founded in 2002.
Underscore Marketing logo

Underscore Marketing

Advertising ServicesNew York, United States51-200 Employees

Underscore Marketing is a mid-sized advertising services firm based in New York, founded in 2002. It operates as a worldwide strategic media company delivering marketing solutions through an integrated team of cross-media specialists. The firm serves health and wellness, healthcare, and pharmaceutical clients, emphasizing accountable media outcomes and an approach that blends current advertising technology with human-led insight to maximize return on marketing investment.

Its client base includes health-focused brands and life sciences organizations seeking measurable media performance. A notable development is the September 2024 launch of the PINNACLE Planning Suite, with the firm continuing to operate worldwide from its New York base.

Section iconCompany Overview

Phone number
SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
2002
Employees
51-200

Section iconFunding & Financials

  • $50M - $100M

    Underscore Marketing's revenue is estimated to be in the range of $50M - $100M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.