Tech Modernization The company relies on legacy web technologies (MooTools, PHP, jQuery) and standard hosting providers, indicating an opportunity to modernize the site, improve security, and optimize performance to attract more customers and reduce maintenance risk.

Local Partnerships Located in Elyria with a small team and mid-range revenue, there’s potential to grow via local partnerships with dive associations (PADI, SSI) for referrals or co-branded courses, as well as equipment suppliers for bundled offerings.

Marketing Growth With a defined geographic footprint and online presence, targeted local marketing, SEO improvements, and digital advertising could increase bookings for lessons, certifications, and dive trips, boosting revenue stability.

Cloud & Security The tech stack includes AWS and monitoring tools; propose security hardening, cost optimization, and scalable infrastructure to support online bookings, class schedules, and customer data with reliable uptime.

Revenue Diversification There is room to expand into e-commerce for gear and training materials, online or hybrid courses, and improved booking/CRM integration to cross-sell services, improving customer lifetime value.