Expert Certification Programs Underwater Safaris offers comprehensive PADI certification courses from beginner to instructor levels, attracting individuals interested in professional diving qualifications—ideal for upselling advanced courses or specialized training packages.

High-Quality Equipment Dealership Partnered with leading brands such as Mares, Scubapro, and Suunto, the company provides a wide selection of dive and snorkel equipment at competitive prices, creating opportunities to cross-sell or promote new product lines to both recreational and professional divers.

Diverse Customer Demographics With offerings for snorkelers and scuba divers of all skill levels, including introductory classes in a warm, in-store pool, the business appeals to a broad customer base, including tourists, local enthusiasts, and schools, enabling targeted marketing campaigns for various customer segments.

Limited but Growing Revenue With annual revenues estimated between one and ten million dollars, there is significant potential to expand sales through new courses, equipment upgrades, and travel packages, especially by leveraging its unique standing as Chicago’s only PADI 5 Star instructor center.

Potential Market Expansion Located in a major city with proximity to diverse aquatic tourism opportunities, Underwater Safaris can explore partnerships with travel agencies, local hotels, and tour operators to increase customer influx and diversify revenue streams beyond in-store sales.