Private label strength Leverage Unes' premium private label Viaggiator Goloso and ongoing efforts to rebrand around value-led, quality-focused shopping experiences to pitch exclusive product collaborations, limited editions, and loyalty-driven bundles.

Regional footprint Target opportunities across Lombardy, Piedmont, and Emilia-Romagna where Unes operates 190+ stores, aligning localized promotions, regional sourcing, and store-level merchandising to drive in-store conversions and cross-store campaigns.

Growth leverage Capitalize on Unes’ scale within the Italian mid-market with a revenue range of several hundred million and a sizable employee base to propose supplier partnerships, co-branded promotions, and optimized supply-chain programs.

Tech-enabled ops Engage through Unes’ data and marketing stack (Looker, Google Analytics, Admo.tv, Mailchimp) to propose advanced analytics-driven campaigns, personalized offers, and omnichannel experiences that raise basket size and frequency.

Sustainability angle Position sustainable sourcing, price competitiveness, and community-focused retail as differentiators to propose ESG-aligned products, local assortments, and loyalty incentives that resonate with Unes’ customer-centric strategy.