Franchise Growth The company is aggressively expanding its franchise footprint with new openings in Denver, Stamford, and Connecticut and plans for 28 more locations, signaling strong multi-unit growth potential and opportunities to cross-sell franchise development services, equipment supply, and regional master franchise deals.

Leadership Transition Recent CEO changes including Heather Harris’s appointment in 2024 and Jarred Fajerski named CEO in 2026 indicate a leadership transition, suggesting opportunities to engage on strategic partnerships, advisory services, coaching programs, and communication planning to support growth initiatives.

Membership Strategy Launched a membership programs collection in 2026, presenting a chance to upsell loyalty programs, bundled services, recurring revenue models, and CRM-enabled retention initiatives to drive lifetime value and predictable cash flow.

Technology Stack Active technology usage includes iCIMS, WordPress, Shopify, Tealium, and analytics tools, which opens doors for partnerships around franchise recruiting optimization, e-commerce enablement, data analytics, customer experience enhancements, and digital marketing amplification.

Revenue Scale With reported revenue in the high hundreds of millions and a sizable employee base, there is substantial opportunity to offer enterprise services such as national supplier contracts, operating standards, franchisee training programs, and performance-based marketing solutions to support scalable growth.