Microsoft and Security USG already leverages Microsoft 365 and Sentry for application monitoring, indicating readiness for expanded security, identity management, and cloud productivity initiatives. A targeted play could include Microsoft 365 optimization, MFA and IAM enhancements, and managed security services to improve threat detection and response for small teams.

Cloud Storage Growth With a focus on enterprise storage, USG can be positioned to offer cloud-first backups, DRaaS, and data lifecycle management, helping clients modernize storage infrastructure while migrating away from all-on-prem risk. This aligns with growing demand for scalable, cost-efficient data protection in mid-market deployments.

SMB Managed Services As a 2 to 10 employee firm, USG would benefit from a managed services model with remote monitoring, help desk, and project-based IT support, enabling predictable recurring revenue and faster delivery for client environments.

DevOps and Observability Their tech stack shows active web development and monitoring capabilities (Webpack, RequireJS, Sentry, Envoy). This opens opportunities for DevOps tooling, CI/CD integration, performance monitoring, and incident response services to improve software delivery for clients.

Strategic Partnerships USG’s alliances with hardware and IT suppliers present a path for co-sell programs, hardware refresh and maintenance agreements, and bundled solutions that combine infrastructure with services, enabling multi-vac opportunity cycles.