Diverse VC Advantage Union Heritage Ventures is a majority African American- and woman-owned venture capital firm with a Michigan focus and a generalist investment approach across Consumer, Technology, Life Sciences, Mobility, Clean Energy/Climate Tech, Media and Entertainment, and Advanced Manufacturing. Sales opportunity: partnership and co-investment discussions with diverse-led startups and minority-focused accelerators, plus potential collaboration with portfolio companies seeking strategic growth funding.

Strategic Partners Recent collaboration with Start Garden and participation from GROW, Opportunity Ventures, and Meijer signals openness to blended funding models including first-customer contracts and revenue-sharing. Sales angle: present alongside ecosystem partners to offer multi-product financing, go-to-market support, and channel opportunities for consumer goods and food/CPG companies.

Michigan Footprint Headquartered in Michigan with a long-standing presence (over 35 years) and a focus on Michigan-based opportunities. Sales angle: target regional startups and SMEs in the Midwest for venture and capital solutions, leveraging local network access and potential state-level funding or co-investment opportunities.

Tech Enablement Utilizes modern tech stack (Adobe, WordPress, Google Cloud, Google Workspace, monday.com, Zoom) to support portfolio management and operations. Sales angle: offer integrated technology services, digital marketing, and collaborative tooling to streamline portfolio company operations and investor reporting.

Revenue Growth Target Reported revenue range of one to ten million dollars indicates a growing, mid-market investment and advisory footprint. Sales angle: propose advisory, scalable funding rounds, and exit-readiness services to early-to-mid stage companies seeking capital growth and diversified investor syndication.