Legacy and Scale Union Iron, established in 1852 and now part of AGI since 2007, sits within a broader high-capacity handling ecosystem. This long-standing heritage, combined with AGI's global manufacturing footprint, signals reliability and access to expanded distribution channels for upsell opportunities in larger aggregate, grain, and fertilizer handling projects.

Mid Market Focus Current revenue range ($1M–$10M) and employee count (51–200) indicate Union Iron serves mid-market facilities such as small to mid-sized farms and commercial/industrial operations. Target these segments for add-on equipment like bucket elevators, drag conveyors, and temporary grain storage to grow share within existing facilities.

Product Fit HSI line delivers high-capacity material handling up to 250 mtph (10,000 bph), suggesting strong applicability for mid-sized grain storage and processing sites. Opportunities exist to position AGI’s broader portfolio to upgrade or complement Union Iron’s current line with integrated storage and conditioning solutions.

Cross-Sell Potential As part of AGI, Union Iron can be bundled with sister brands and global supply capabilities. Sales targets include offering complementary equipment and systems from AGI’s family (grains handling, storage, conditioning) to drive larger project deals and multi-brand integrations.

Digital and Support Readiness Existing tech stack and enterprise tools (Microsoft 365, New Relic, cloud mail, and common web tools) indicate readiness for digital outreach and CRM-driven sales motions. Leverage data-driven outreach, virtual product demos, and post-sale support packages to accelerate contract closure and customer satisfaction.