Digital Engagement The company utilizes multiple digital tools including Google Analytics, Bing Ads, and a poker app, indicating a strong focus on digital marketing and customer engagement platforms that can be expanded or optimized with advanced analytics and targeted campaigns.

Recent Events & Promotions Participation in large-scale events like the NFR Downtown Christmas Expo and launching packages such as Build A Stay demonstrates opportunities to develop customized marketing solutions, event sponsorships, and promotional tech integrations to enhance guest experience and drive revenue.

Community & Charity The partnership with St. Jude's Ranch highlights an emphasis on community engagement and cause marketing, which can be leveraged for CSR-centered initiatives or branded campaigns to boost local goodwill and customer loyalty.

Innovation & Transformation The Plaza Reimagined project suggests a strategic investment in venue modernization and experiential upgrades, opening opportunities for technology implementation, hospitality automation, and enhanced guest service solutions.

Revenue Growth Potential With a revenue range of $25M to $50M and ongoing promotional activities, there is significant potential for upselling digital advertising, hospitality tech solutions, and data-driven marketing services to support scalability and customer retention efforts.