Strategic Hospitality Partnerships USE has established collaborations with Marriott Marquis and Conrad New York and is actively linking with airline partners, positioning it as a premier catering and events partner for premium hotels, convention centers, and brands seeking high profile experiences. Sales opportunities include cross-selling catering and F&B concepts to hotel groups, expanding event programs for corporate conferences and entertainment venues, and leveraging institutional catering capabilities for campus and hospital partnerships.

Aviation Sector Growth The JetBlue lounge partnership planned for 2026 and the Delta collaboration signal a strong foothold in airline and airport lounge catering. This creates opportunities to pursue additional airline and travel hub partnerships, airport lounge programs, and in-flight catering projects, offering on-site culinary program development and seasonal menus that scale for flagship lounges and corporate travel events.

Geographic Expansion Expansion into the Hamptons and the presence of a large Brooklyn headquarters show readiness to serve new luxury and corporate venues across the tri-state area. Focus sales on securing new marquee event venues, corporate retreats, and university partnerships in expanding markets, with a tailored offering for high-end experiential dining and large-scale events.

Institutional Education Catering Union Square Events offers food service solutions for public and private institutions, industry consulting, and educational partnerships, creating a pipeline for long-term contracts with universities, hospitals, museums, and government facilities including ongoing meal programs, event catering, and campus dining concepts.

Brand Experience Opportunities With a reputation for one-of-a-kind catered events and brand-aligned experiences, USE can pursue multi-year enterprise programs with marketing teams, product launches, and experiential activations, leveraging venue and airline partnerships to deliver integrated event ecosystems.