Strategic Partnerships Leverage Union Square Events’ track record with major brands and hospitality leaders (JetBlue collaboration; Marriott partnership; Delta partnership) to position as a premium, enterprise-friendly caterer for airline, hospitality, and hotel brands seeking elevated catering and in-house culinary concepts.

Growth Footprint Recent office and footprint expansion including a New York presence and Hamptons expansion signals capacity to scale for large corporate and marquee events, presenting upsell opportunities for multi-site venue sourcing, recurring corporate catering, and destination events.

Sector Opportunities Diverse service model spans corporate, cultural, entertainment, public institutions, and educational programming; enterprise clients in these sectors may require event catering, food service solutions, and experiential dining programs, enabling cross-sell of banquets, catering, and consulting services.

Operational Modernization Tech stack includes project management and recruitment tools (Trello, iCIMS, SharePoint) and design/marketing tools (Canva, AutoCAD); position USE as a tech-enabled, efficient partner for complex events and large-scale foodservice programs with streamlined procurement and talent management.

Financial Upsell With revenue in the 100M–250M range and a proven ability to serve high-profile venues, target strategic upsell into premium corporate contracts, annual event programs, and ongoing venue partnerships to increase average contract value and long-term engagement.