Technology Integration Union leverages a modern tech stack including Google Cloud, Python, and analytics tools, presenting an opportunity to explore further integrations or upgrades that enhance hospitality management efficiency and customer experience.

Market Expansion With a rapidly growing user base and a proven increase in revenue for venues switching to their system, Union is positioned for growth, creating potential sales opportunities in expanding its digital infrastructure or offering complementary services.

Global Industry Trends As Union is involved in significant merger activities within the freight rail industry, there is potential to leverage transportation and logistics synergies or develop tailored solutions that connect hospitality services with logistics solutions for supply chain optimization.

Financial Scalability Though revenue is currently between 100M to 250M, there is notable funding activity and a sizable employee base, indicating the company’s capacity to invest in new technologies, partnerships, or regional expansion initiatives.

Competitive Positioning Union's focus on industry-specific operating systems and its documented impact on revenue growth offers an avenue for sales efforts targeting other hospitality venues seeking to modernize their operations or adopt industry-first solutions.