Bundled Payments Partnerships Leverage ongoing partnerships with Simpay, Kickfin, and PayBright to present bundled solutions that combine POS, payment processing, and tip distribution for high-volume venues. This creates a compelling cross-sell opportunity for both Union and partner networks. Action: coordinate with partnerships and sales enablement to produce co-branded offers and GTM playbooks targeting venues with complex payment and tipping workflows.

Data Driven Upsell Position Union as a data-driven hospitality platform to upsell advanced analytics, guest engagement modules, and benchmark reports. Focus on venues seeking operational efficiency and revenue lift through faster service and improved guest experience. Action: package a tiered analytics offering and pilot with current customers, measuring uplift in speed of service and average ticket size.

Enterprise Scale Fit With a scalable, multi-site deployment model and a sizable mid-market footprint, target multi-location hospitality groups for enterprise deals featuring centralized admin, cross-location reporting, and nationwide rollout. Action: develop enterprise sales collateral, reference case studies, and a dedicated sales motion tailored to large operators.

Mobile First POS Capitalize on mobile and contactless payments heritage by promoting a mobile-first POS experience that lets servers and bartenders take orders and process payments from iPhones, reducing card handling and speeding service. Action: run targeted pilots with venues prioritizing efficiency and safety, and capture testimonials and ROI data.

National Footprint Growth National partnerships and a growing footprint create a platform for broad market expansion. Use co marketing with payment providers to reach venues in key markets with end-to-end solutions. Action: craft a market-entry plan for top cities, align with PR and partner marketing, and pursue strategic regional deals.