Integrated Rural Retail United Ag Cooperative operates across agronomy, feed, grain, refined fuels, propane and convenience stores, presenting multiple cross-sell opportunities to farmers and small businesses within a single cooperative ecosystem.

Regional Footprint With two feed mills and five convenience stores across Wisconsin, there is potential to expand services and product offerings at existing locations to capture adjacent customer needs and boost loyalty.

Midmarket Scale revenue range of 10M-25M and 51-200 employees positions United Ag as a mid-market customer that can benefit from scalable, integrated tech, logistics, and supplier programs designed for regional cooperatives.

Tech Stack Compatibility Current technologies (Network Solutions, jQuery, Slick, Lua, Apache/OpenResty, Nginx) suggest openness to modernization and integration projects such as e-commerce enhancements, ERP/CRM integrations, or data analytics to optimize agronomy and fuel operations.

Growth Readiness Existing diversification into agronomy, feed, grain, fuels, propane and convenience stores indicates appetite for expanded product lines or supplier partnerships, presenting upsell and co-marketing opportunities with aligned brands.