Insights

Strategic partnerships Recent and ongoing OEM and supplier engagements (ORECA, Duqueine Group, IQ Option) indicate a strong openness to formal partnerships and sponsorships. Leverage these connections to position cross-promotional deals, official supplier relationships, and co-branded experiences for potential clients and fans.

Growth opportunities Expansion signals include 2026 driver lineups for European Le Mans Series and IMSA, and a shift in leadership with key personnel changes. This presents opportunities to offer onboarding programs, consultative sales for branding packages, and technology upgrades aligned with expanding racing programs.

Technology stack Diverse tech usage (cloud, CRM, ERP, analytics, and design tools) suggests appetite for integrated software solutions. Cross-sell opportunities exist for project management, CRM optimization, financial planning, and digital marketing platforms to improve operations and sponsorship activations.

Brand and media Active media and livery collaborations (GT3 liveries, WEC campaigns) indicate strong marketing visibility. This provides opportunities for media rights, content production, broadcast partnerships, and fan-engagement tech to enhance sponsor value and sponsorship ROI.

Financial potential Revenue range and high-profile team status imply a substantial sponsorship and collaboration market. Target scalable sponsorship packages, premium hospitality, and data-driven sponsorship analytics to attract brands seeking exposure in a competitive GT and Le Mans ecosystem.

Similar companies to United Autosports

United Autosports Tech Stack

United Autosports uses 8 technology products and services including Xero, iCIMS, Adobe Creative Cloud, and more. Explore United Autosports's tech stack below.

Media & News

United Autosports's Email Address Formats

United Autosports uses at least 3 email formats:
United Autosports Email FormatsExamplePercentage
First@unitedautosports.comJohn@unitedautosports.com
64%
First.Last@unitedautosports.comJohn.Doe@unitedautosports.com
32%
FLast@unitedautosports.comJDoe@unitedautosports.com
4%

Frequently Asked Questions

What is United Autosports's official website and social media links?

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United Autosports's official website is unitedautosports.com and has social profiles on LinkedIn.

How much revenue does United Autosports generate?

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As of August 2026, United Autosports's annual revenue is estimated to be $1M - $10M.

What is United Autosports's NAICS code?

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United Autosports's NAICS code is 7112 - Spectator Sports.

How many employees does United Autosports have currently?

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As of August 2026, United Autosports has approximately 85 employees across 3 continents, including Europe, North America and Oceania. Key team members include Chief Commercial Officer: J. W., Chief Technical Engineer: D. N. and Chairman: Z. B. Explore United Autosports's employee directory with LeadIQ.

What industry does United Autosports belong to?

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United Autosports operates in the Spectator Sports industry.

What technology does United Autosports use?

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United Autosports's tech stack includes Xero, iCIMS, Adobe Creative Cloud, Firebase, Microsoft 365, Microsoft Dynamics, Sage and Google Cloud.

What is United Autosports's email format?

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United Autosports's email format typically follows the pattern of First@unitedautosports.com. Find more United Autosports email formats with LeadIQ.

When was United Autosports founded?

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United Autosports was founded in 2009.
United Autosports logo

United Autosports

Spectator SportsEngland, United Kingdom51-200 Employees

United Autosports is a mid-sized GT and sports car racing team based in Leeds, West Yorkshire, England. Founded in 2009 by Zak Brown and Richard Dean, the outfit has competed across a range of championships, fielding a diverse roster of cars and drivers. Its core activity centers on participating in high-performance motorsport events, providing competitive opportunities for drivers in major GT and sports car series.

In the broader spectator sports sector, the team is recognized for its multi-championship participation and varied racing programs. In 2026, co-founder Richard Dean departed from the company, marking a notable leadership change. The same year, United Autosports announced a collaboration with the Duqueine Group to operate as a declared ORECA customer for the forthcoming regulations.

Section iconCompany Overview

NAICS Code
7112 - Spectator Sports
Founded
2009
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    United Autosports's revenue is estimated to be in the range of $1M - $10M

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