United Nations Secretary-General's Special Advocate for Financial Health (UNSGSA)

Non-profit OrganizationsNew York, United States11-50 Employees

The United Nations Secretary-General's Special Advocate for Financial Health (UNSGSA) is a non-profit role established to advance financial health and inclusion. Based in New York, the office is led by H.M. Queen Máxima of the Netherlands, who was appointed to the position by UN Secretary-General António Guterres in 2024, succeeding her previous work as the Special Advocate for Inclusive Finance for Development. The focus is on empowering people to access suitable financial products and tools that improve financial well-being, resilience, and long-term stability, while promoting a safe, inclusive, and sustainable financial system. The organization situates itself within the broader landscape of financial inclusion and development, aiming to connect customer-centered approaches with systemic improvements in the financial ecosystem for broad-based prosperity. The office operates as part of the UN system and is located in the United States, with activity spanning global advocacy, research integration, and collaboration with international partners to advance financial health and inclusive finance objectives.

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