Hospitality Growth The company has an established footprint in hospitality with previous robot assistants like Plato and a focus on service bots to alleviate staff shortages, presenting opportunity to upsell updated hospitality cobots, scheduling automation, and guest experience enhancements to hotel groups and restaurant chains.

Retail & Logistics Recent uLink service robot launch targeted at retail and warehouse logistics indicates readiness to scale in omnichannel operations; target retailers and logistics providers for deployment of service robots to improve shelf replenishment, checkout experiences, and intralogistics workflows.

International Partners New distribution agreement with NGNY Devices covering Spain and Portugal signals appetite for regional expansion; leverage this to approach mid-market distributors and system integrators in southern Europe for joint go-to-market and local support.

Upcoming AI & UX Demonstration of humanoid robot ume at CES shows focus on advanced human-robot interaction; position URG as a premium partner for customer-facing robotics, offering high-trust, data-protected deployments in care, hospitality, and education sectors.

Security & Sustainability Sustainability and data protection are core pillars; target customers with strict compliance needs (healthcare, life sciences, education) and emphasize privacy-by-design and energy-efficient robotics to win bids requiring responsible deployment.