United States Tour Operators Association

Travel ArrangementsNew York, United States2-10 Employees

The United States Tour Operators Association (USTOA) is a professional trade association serving the travel arrangements sector. Founded in 1972 and based in New York, it aims to promote integrity within the tour operator industry. Active member companies participate in the USTOA Travelers Assistance Program, which protects consumer payments up to $1 million if a member goes out of business. 

The association sets and upholds standards for its member tour operators, signaling reliability and consumer protection. In 2026, the organization added Backroads as its newest Active Member, and it announced plans to host the Sustainability is Responsibility Summit in Anchorage, Alaska, in May 2026.

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