Sponsorship Fit Position the US Trotting Assn as a niche sports property with a loyal, small-to-mid sized audience that aligns with motorsport and equestrian communities. Leverage relationships with event organizers, venues, and potential sponsors looking to engage a disciplined, family-friendly spectator sport demographic.

Tech Enablement The organization already utilizes a broad tech stack (UiPath, GitHub, ELK, Firebase, Microsoft Dynamics, Claude, SAP Ariba, Puppet). Propose a managed digital transformation or automation partnership to streamline operations, data analytics, CRM, and procurement to reduce costs and improve athlete and fan experiences.

Data-Driven Outreach With a modest revenue base and a measurable emphasis on sport organization activities, there is an opportunity to package data-driven marketing services, membership analytics, and targeted sponsorship proposals to help increase ticketing, merchandising, and membership growth.

Strategic Partnerships The organization’s location in Columbus, Ohio and its sport focus present cross-sell potential with regional event venues, hospitality providers, and media outlets. Explore partnerships with national energy or infrastructure firms seeking community engagement, brand visibility, and CSR alignment.

Growth Enablement Given the broader market push in utilities and energy infrastructure investments by large players, offer solutions that support event scheduling, volunteer coordination, and stakeholder communications to help scale operations as revenue grows from sponsorship, memberships, and event hosting.