Custom Solutions Leverage United Structural Products’ emphasis on made-to-order, NEMA-compliant UL-certified cable trays and custom solutions to target electrical contractors and engineers requiring tailored packaging, fast design-to-delivery, and compliance-driven specifications.

Mid-market Focus Position as a reliable, US-based partner with a small-to-mid sized customer base (11-50 employees) seeking scalable, flexible manufacturing partners for complex orders, while highlighting strong customer service and hands-on support.

Compliance & Quality Highlight UL certification, NEMA standards, and an established track record to win bids in regulated projects, utilities, and industrial installations where compliance and reliability are differentiators.

Strategic Partnerships Capitalize on historical partnerships (e.g., Agile Power) and the past asset sale to Atkore to identify alliance opportunities, distribution channels, or white-labeling arrangements with larger players seeking specialized cable tray capabilities.

Tech & Marketing Readiness Use existing tech stack signals (Salesforce Marketing Cloud, Pardot, Google Analytics) to align outbound campaigns, nurture programs, and digital touchpoints with engineering and procurement stakeholders, while promoting design expertise and installation support.