Regional Growth Merged regional nonprofit with Heart of West Michigan United Way expands across Allegan, Kent, and Ottawa counties, creating cross-county fundraising and donor engagement opportunities that can be served with a unified CRM and marketing tech stack.

Data Driven Fundraising Current tech stack includes Fundraise Up and Power BI, offering a pathway to advanced analytics, donor segmentation, and automated reporting to optimize campaigns and grant outcomes across the expanded footprint.

Digital Fundraising Squarespace and Squarespace Commerce present opportunities to optimize online donations, improve donor journeys, test campaigns, ensure secure checkout, and expand online donation forms or merchandise to increase giving.

Volunteer and Staffing Past growth with increased headcount and reliance on temporary workers signals a need for volunteer management, scheduling, and scalable staffing solutions to reduce administrative burden.

Grants and Partnerships Frequent collaboration with foundations and relief funds indicates demand for grant management, funder reporting, and partnership enablement services to streamline grant cycles and demonstrate impact.